MLS ALL-STAR CELEBRATION
DROP US A LINE. (949) 334.3092
Millennium Park, Rooftop Terrace | Chicago, IL -- This celebratory event hosted at the iconic, Millennium Park rooftop in downtown Chicago, was one of the marquee events at MLS All-Star Week for Major League Soccer. The focus was on bringing league executives, city officials, national partners, league office staff, special guests and media on the eve of the MLS All-Star Game. Managing concept development, ideation and execution of this multi-level, indoor/outdoor space, Kapture produced and created an elegant “summer party at the park” inspired by citrus hues, foliage and accented floral moments throughout the space. The outside terrace projected a 100’ x 40’ thematic video display of the Chicago skyline with artwork complimentary to the overall event campaign of the week, which became the perfect backdrop to a massive party under an open-air tent. Food stations, raised VIP Lounge and DJ, 110’ astro grass wall, oversized floral “MLS ALL-STAR” letters, and a 3-tiered fifteen foot hanging floral chandelier were just a few of the highlights from the event design.