MLS + EA GAMES + ADIDAS OFFICIAL AFTER PARTY
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The Event Center at SJSU | San Jose, CA -- When Major League Soccer asked us to help throw an after party for them and their partners, we knew we needed to make it the perfect blend of cool, sophisticated, and sexy. We took an indoor arena space and transformed it into a full-fledged, underground warehouse party aimed at highlighting the league's brand and its key partners. Sticking to a mostly black and white palette meant we didn't have the vibrancy of color to lean on, so we utilized light to make certain elements of the spacious arena pop, and other features like the bleacher seats disappear. We had the beer sponsor, Heineken, spotlit inside wooden pallet bars. Lounge furniture adorned with with spray-painted cinder blocks as centerpieces, and an elevated DJ booth as the main focal point in the space. Guests were invited to snap a photo, mingle, and watch competitive video gaming that was also live streaming for the online audience to enjoy.